Welcome to my portfolio. Are you ready to boost your brand? The service or product you provide for your audience is so valuable. I’ll articulate it for you in a way that resonates with your tribe.
I hope you enjoy and look forward to working with you in the future
The opportunity: I had the wonderful opportunity to write a Facebook ad for an education company's upcoming LIVE webinar for engaging students and classroom management. For this Facebook ad, the company was looking to invite their target audience (intermediate & middle school teachers) to the upcoming live webinar to learn about classroom management, keeping their students engaged and to have their own questions answered live.
My strategy: Classroom management and being able to connect with your students is so important when teaching preteens/teens, so I wanted to capture that urgency within this ad. I know that all teachers want to not only teach--but reach their students and understand their social and emotional nuances that can happen within the middle school grades, and maintain a classroom environment conducive to learning. A clear call to action is stated within the last line of the copy.
*Actual company name removed for privacy
The opportunity: For this social media promotion spec ad, Cheetos was seeking to capture the interest of college men and women between the ages of 18-22 into their contest giveaway. The objective was for the individuals to type their names, email address and phone numbers into the form to be entered into the Cheetos giveaway contest.
My strategy: I created copy that was true to the Cheetos brand voice—bold and sassy! The sweepstakes prize is clear and concise to ensure that the target audience sees it. Using an easy to remember catch phrase, “Seize the Cheese” encourages busy college students who have a lot on their minds—to promptly enter their information into the form in order to sign up for the giveaway contest.
The opportunity: A Houston-metro based licensed Realtor needed to increase his seller listings by creating a new website design. His previous website lacked a solid landing page and About Me section. His overall goal was to build trust with his future clients and to let his warm personality show in his website.
My strategy: Combining minimalistic, modern and user-friendly wording, I wanted the focus of this landing page to display the Realtor’s expertise in order to build trust in his future clients. His target audience are individuals who want to sell their homes but are not sure where to begin. Each section of this landing page addresses his audience's possible questions while getting straight to the point— “Let’s Chat”. It was very important to capture this Realtor’s good-natured personality, his "voice" and how his passion for his clients can shine through—even before the transaction begins.
The opportunity: This spec piece was for the children's clothing company Bliss & Bodhi. Their fashion-forward and easy clothing style is a favorite among parents who are motivated by purchasing quality clothing, cost savings and the convenience of multi-functional pieces in their child’s wardrobe.
My strategy: Modern parents are concerned about the material used to make the clothing that will touch their child’s skin and want to know that their little one can show their creative side by layering, mixing and matching clothing to fit their own style. I made sure to tailor the description to the everyday, conscious parent, being sure to expand on the benefits of the soft, breathable material used in the production of this item and by showing the multi functionality of this dress— all important information moms (and dads, too!) need in order to make the decision to purchase.
The opportunity: The goal of this spec email piece that I created was to have parents open the email, visit the Johnson’s Baby website, then download a coupon for purchase and learn more about a product.
My strategy: I wanted to create a stellar subject line that would entice parents to open the email. Bringing in Johnson’s brand voice of being friendly, sincere and helpful, I made sure to include that this new product would alleviate tangles and keep their baby’s hair moisturized while ensuring that parents know that Johnson’s products are true to their mission of being sensitive and safe for even the newest of babies. The call to action is clear— it is displayed twice and encourages the consumer to “click the link” and download the $3 off coupon for purchase.
*Design by April Lenard
The opportunity: An educational company sends a "Weekly Newsletter", an email funnel series sent every Sunday to teachers within their email subscriber list. The weekly funnel emails include a variety of "printables" for subscribed members that are extremely easy for teachers to prep.
My strategy: For this email engagement funnel series, I lead by connecting with the target audience and staying true to the benefit focused mission of the company. I made sure to cross-promote their summer bundle with a clear-cut call to action.
*actual company named removed for privacy
The opportunity: I wrote this spec piece targeting small, independently owned restaurants who are not yet DoorDash Partners, but are considering opening up this new avenue for service. These restaurants are skeptical of new technology and services, and they will reach this landing page when they click through an ad on Facebook.
My strategy: Using Door Dash's "casual Fridays" brand voice, I wanted to be simple and reassuring to small business owners who were skeptical of new technology. I chose my words carefully to ensure these restaurants, who already have a loyal following of core customers, understand that new technology does not have to be scary, and that they are likely to gain new customers simply by adding this popular service to their arsenal. In the end, I simply wanted to convey to a technology novice, skeptical restaurant owner, that becoming a Door Dash partner was easy to set up, easy to use…as easy as 1-2-3.
The opportunity: This spec piece was created to be a 3-slide dynamic banner ad for parents who are very concerned with making sure their children are intellectually engaged when playing. The specific goal was for the individual to click the link and visit the ABC Toys website.
My strategy: In every slide, I specifically wanted to draw attention to the ABC Toys purpose, which is that they create toys specially designed to increase intellectual abilities while still being fun and engaging for children. This hits the target audience fully, as they are parents who are very concerned with making sure that their children get every opportunity to develop their minds as best they can. The toys are specially designed to increase intellectual abilities while still being fun and engaging for children. There is an opportunity on each slide for the parent to “click the link” and visit the ABC Toys website, which was the objective of this 3-slide banner ad.
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